Experiential Technology Highlights
We create industry leading innovative digital experiences that connect brands with their customers through shared passions.
2022
Nissan Heisman House
In our biggest evolution yet, this year’s Heisman House is bigger and better than ever. We expanded the virtual world into a 3D experience where fans can customize their avatar, interact with Heisman athletes, and go head-to-head with the Heisman’s in a friendly game of Thumb War. Additional games and activities were released over the course of the college football season so fans could come back an challenge their favorite Heisman to a staring contest or race to see who can unload the Pathfinder the fastest. Each daily login and game play gives fans a sweepstakes entry for their chance to win college game day tickets or a trip to the Heisman Ceremony.
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Winter Beijing 2022 | Summer Tokyo 2020 Olympics
Team USA Photo Bomb: Comcast
To instill a sense of pride in being a Comcast employee and encourage engagement on Yammer, GMR was hired to bring the Olympic experience home. Team USA Photo Bomb is a microsite giving Comcast employees the ability to take a series of photos with one of seven Comcast sponsored athletes. The final output was an animated gif-like video they could share out on social.
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Summer 2021
ESPN Summer X-Games
Nollie Landing, an immersive and interactive sea-side environment complemented the X Games live broadcast and connected with fans around shared passions. This virtual world also gave sponsors an additional opportunity for branding and engagement with fans. Between the Story Mode game, Crossover park, X Games video playlists, and NatGeo tower viewers, there was never a dull moment for the user.
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Winter 2021
ESPN Winter X-Games
The X Games prides itself on progression and are always pushing the envelope. When the Winter X Games went fanless, GMR was tasked to bring the excitement of the live X Games Aspen experience to the home audience - integrating interactive sponsorship activities, complementing the live event broadcast and creating deep authentic connection and engagement with a passionate fan base.
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Spring 2021
Greetings from the Edge
HPE's Greetings From The Edge is an immersive dive into the organization's edge-to-cloud platform using virtual reality. It was designed to give CIOs a birds-eye view of the program's capabilities with visuals that expand upon some of HPE's greatest edge-to-cloud successes. Users can walk through the virtual world, interact with other explorers, travel through space, and go birding in distant lands.
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2021
Nissan Heisman House
This year, fans could answer the question ”How do you Heisman?” both in person and virtually. We brought back the virtual Heisman House with new games and activities, weekly chances to win college game tickets, and a custom user profile. Fans could register on the website and use their virtual QR code ticket to participate at the Heisman House Mobile Tour. Race your friends to the House, help Baker Mayfield by throwing him some TP, and take your picture with the Heisman Trophy or get photobombed by past Heisman winners.
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2020
Nissan Heisman House
In 2020, we delivered the thrill of the Heisman partnership to fans - ensuring safety without sacrificing experience. We invited fans to a user-navigated, interactive virtual house where they'd encounter Heisman legends. With 360-degree rooms, our virtual mansion brought together obscure trivia about the greats and the Trust, original video content and custom mini-games inspired by the athletes, and “Easter eggs” under one intricately designed roof. The 3D environment added another level of depth for guests to explore Nissan vehicles. Four separate rooms, plus over 40 custom interactions and experiences added up to more than 150 million impressions nationwide.
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